Controversial I know but this year has been the year that never was. Death of the original web series.
2008 setup a cracking prospect for this year but the recession killed all hopes.
Next year will be the true year of the original.
We are pitching multi-platform all the time and most brands gloss over the TV and get so excited by the digital spin off – why?
Well because it’s not about audience anymore it’s about the individual consumer.
Tv becomes display advertising pushing towards digital and interactive content to engage and transact with the consumer and this is the value back to the brand.
Multi-platform becomes multi-access content.



